The organization’s consolidated statement of activities includes the results of the operations of the National Wildlife Federation (NWF) and National Wildlife Federation Endowment, Inc.
Funding
In fiscal year 2015, NWF revenue totaled $73 million, with seventy percent of this revenue coming from supporters through memberships, publications, and mission related products.
Forty million dollars in donations and bequests came from generous individual donors, including our members, Guardians of the Wild, Leaders Club, the J.N. “Ding” Darling Circle, and members of our bequest legacy program, the Legacy Society.
Foundations and corporations provided 158 new grants for National Wildlife Federation’s conservation and education programs, totaling $11 million. Major foundation grants were awarded by the David and Lucile Packard Foundation, Hewlett Foundation, William Penn Foundation, Keith Campbell Foundation, Kendeda Fund, Walton Family Foundation, Wildlife Conservation Society, General Motors and other anonymous donors.
Revenues generated by NWF’s publications totaled $11 million. Nature Education Materials’ revenue totaled $9 million. Loss on investment income, royalties and other income yielded net revenue of $1 million.
Supporting Services
General, administrative (7.8%) and fund-raising expenses (11.5%), which support NWF’s conservation mission, totaled only 19 percent of total expenses for 2015.
Consolidated Statements of Activities
| For the Year Ended August 31, 2015 ($ in thousands) | ||
| Revenue | ||
| Contributions from individuals | $40,215 | |
| Contributions from foundations and corporations | $11,002 | |
| Publications | $11,273 | |
| Nature education materials | $9,491 | |
| Gain on sale of property | $1,110 | |
| Other | $2,179 | |
| Total revenue | $75,270 | |
| Expense | ||
| Conservation Education Programs | ||
| Conservation advocacy programs | $25,000 | |
| Education outreach and publications | $15,961 | |
| Other nature education programs | $10,740 | |
| Membership education programs | $8,625 | |
| Total program expense | $60,326 | |
| Support Services | ||
| Fund raising | $8,611 | |
| General and administrative | $5,823 | |
| Total support services expense | $14,434 | |
| Total expense | $74,760 | |
| Summary | ||
| Change in net assets before other gains | $510 | |
| Other gains (losses) | ($5,764) | |
| Change in net assets | ($5,245) | |
| Net assets, beginning of year | $51,582 | |
| Net assets, end of year | $46,328 | |
Ratings
National Wildlife Federation is an officially Accredited Charity with the Better Business Bureau®, a Silver Level organization according to GuideStar®, designated as “Top-Rated” by CharityWatch, and certified by the Mobile Giving Foundation. NWF is also extremely proud of its 4-star Charity Navigator rating in the category of “Accountability & Transparency.”
Review our 990 for public disclosure and for public inspection.